ABOUT

THRIVE is an experienced group of researchers, strategists and designers based in Atlanta, Georgia. We work at the intersection of design, the social sciences and business to help companies create new value.

OUR STORY

THRIVE was founded in 2010 by Jonathan Dalton and Trent Kahute with the passionate belief that an integrated approach consisting of deep empathy, sharp strategy and good design can serve as a powerful engine to drive growth in companies of all sizes.  Our philosophy is simple: put people at the center of everything you do, use design to explore the possible, and transform ideas into experiences that positively impact people and the bottom line.

EMOTION MATTERS

How you make people feel is as important as what you make.  Rationality is assuring, but emotion engages and if you can’t connect with consumers you won’t win.  We employ ethnographic and co-creation research methods to go beyond the surface opinions of consumers to understand the emotional triggers that drive decision making and purchase behavior as it relates to your product or brand.

HOW WE WORK

  1. 1We Build Empathy
    We keep people at the heart of our process to establish empathy and connect companies with their customers and the consumer. We understand people in context to learn from their behaviors, attitudes and motivations.
  2. 2We Reframe Problems as Opportunities
    We help organizations see opportunities in fresh, new ways, fundamentally shifting the way they approach their customers, brand, or business.
  3. 3We Make Ideas Tangible
    We prototype early and often, making ideas tangible, so they can be shaped by your customers and your team.
  4. 4We Prompt Action
    We use storytelling and visual communication to make the intangible — tangible, meaningful and engaging.  We craft verbal and visual stories to communicate new ideas and compel organizations to take action.
  5. 5We Empower Our Partners
    We establish transparent and collaborative relationships that give full access to our entire team.  We are committed to making sure that our work can be socialized and activated at different levels of your organization, and that our impact is holistic.
  6. 6We Design Responsibly
    More than just creating products, we employ systems thinking to design outcomes that impact the environment and society in a positive manner.

Let’s talk about your next challenge. Get in touch!