We help you discover what matters most to consumers. Our research is focused on people in context, building empathy, and uncovering new and unseen opportunities. We translate insight into actionable directives that help you to identify new ways to deliver value, and outsmart the competition.
Together with our clients we start by understanding what people do, what people say and most importantly how they feel. We go where people live their lives; in the car; the kitchen at home; a busy city street; or at the office. We aim to understand people in their entirety, what has meaning to them, what motivates them, not just what they buy and use. This provides your company with a granular understanding of what people value most, keeping you relevant, and equipping you with the proprietary knowledge to serve your customers in new and unexpected ways.
Generating Insight is not enough, it has to be actionable for organizations and drive definitive business outcomes. We activate insight by reframing your business problem through the eyes of the consumer, uncovering latent needs, and surfacing insights that establish new plateaus of understanding. Our rigorous analysis process models the intangible and produces the frameworks and tools you need to embed insights in the key planning and decision making processes of your organization. The result: a human-focused approach, that improves your capability to make decisions based on insight, and mitigates the risk of bringing new innovations to market.
WHAT WE OFFER
- - Ethnographic Studies
- - Contextual Interviews
- - Shadowing
- - Online Surveys
- - Customer Diaries
- - Co-Creation Sessions
- - Socio-Cultural Trend Analysis
- - Insight Immersion Workshops
- - Experience Modeling
- - Customer Journey Mapping
- - Personas
- - Opportunity Frameworks
- - Problem Framing
- - Insight Briefs & Presentations
- - Actionable Design Principles
- - Experience Definition Briefs