Rachel Aronchick is a board-certified Human Factors specialist, who possesses an ongoing fascination with the way psychology and design can intersect to improve lives. Rachel enjoys “making things make sense” and applying Human Factors thinking and processes to every interaction. As a people person and a puzzle enthusiast, Rachel also enjoys that Human Factors enables her to blend both of her passions together for a living.


Rachel earned her undergraduate degree in Human Factors Engineering at Tufts University prior to earning her Masters in Digital Media and Interactive Design from Northeastern University. Following her time at Tufts, Rachel went on to spend 8 years as a Humans Factors consultant at Emergo by UL, specializing in applying human factors to products in the medical industry, where she conducted more than an estimated 1,500 usability test sessions, including formative and HF validation sessions.

In addition to focusing on creating a satisfying user experience, Rachel’s background working with medical device and drug-delivery combination product manufacturers has given her a focus on use-safety from working with people who often have compromised health in critical environments where safety is of the utmost importance. She brings all of her past experience to her role as the Associate Director of Human Factors at THRIVE. Rachel is heavily involved with all aspects of human factors programs, including program planning and strategizing, usability testing, risk analysis, iterative design, and regulatory advising for clients seeking approval in the US and other markets.


Before moving to Chicago where she is currently based, Rachel grew up in Maryland and spent 10 years in Boston. Her favorite food is Thai, which she says she could eat every day. Rachel played soccer her entire life, including at the collegiate level. She is also a live music lover and an outdoor enthusiast with a love for hiking, biking, camping, skiing, and spending time in national parks. She enjoys traveling, and her most recent trip was hiking the Alps in Switzerland. In 2018, she co-authored and published a book titled “Designing For Safe Use,” an illustrated “coffee table” book focused on 100 design principles for making products safer.