What the eyes don't see, the heart can't feel.

In the connected world, every product competes with every other product for space in consumers' lives. For that reason, it's critical that products and product design resonate with their targets—using cutting edge industrial design to create meaningful experiences that go well beyond simple functionality. Our industrial designers help brands create relationships with consumers through an iterative process of discover and refinement leveraging people, culture and technology as inspiration.



Industrial Design refers to product form and function, and the intersection between consumers, products and the environment. The industrial design process includes helping companies create brands that help them engage and connect with consumers on an emotional level, leveraging products and experiences.

More than simply branding, however, industrial design goes further by helping generate and develop ideas and concepts that can lead to future product development. The process includes exploring how things like ergonomics, aesthetics, usability, psychology, consumers' emotional attachment and market placement can be leveraged to add value to both consumers and the business. 


As consumers, we need products that are functional. However, we also want products that are attractive and pleasing to our senses. Industrial design marries these two needs. Whether you're aware of it or not, industrial design already affects almost everything we use in our daily lives, every day, and drives improvements to those products and tools. 

Simply put, industrial design can help businesses by making their products more functional, usable, consumer-friendly, user-friendly and aesthetically pleasing for customers. This, in turn, can lead to increased sales. 

Industrial design can also help businesses decrease the materials needed for their products or use those materials in a more efficient way. This, in turn, can make products (and the companies that make them) more environmentally friendly. 

When it's done well, industrial design can improve daily life for the businesses that make products, the consumers that use those products, and for the environment. 


At THRIVE, we offer a range of industrial design services including helping companies design and position their brands and products and helping business owners and executives conceive of new product ideas and concepts.

We also work closely with businesses to design products and services that will resonate with their customers, helping them grow both their customer base and their sales. Our services also include design strategies that help businesses recognize how color impacts sales, and how to create and leverage a color and finish palette to maximize consumer engagement. 

Finally, we believe in helping businesses create product prototypes early in the development process, and in testing those products often. We use a variety of methods including urethane foam models, fused deposition modeling (FDM), stereolithography (SLA), aesthetic models, CNC machining and cast urethanes to help out clients implement their ideas in an impactful way. 

To learn more about how THRIVE helps companies and why we're a leading international industrial design firm, explore the case studies below. Then, contact us today at 404.228.7342. 

  • wolf gourmet visual brand language guidelines

    Visual Brand Language

    Your products and experiences are the most powerful branding tools you have. We use product design to tell your story in a way that lets you connect emotionally and authentically.

    • Brand Values Definition (Quantitative)
    • Visual Positioning
    • Visual Brand Tone Definition
    • Experience Themes
    • Design Principle Definition
    • Signature Element Development
    • Design Guidelines
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    Ideation & Rapid Concepting

    It takes creativity and imagination to develop breakthrough ideas. Through collaborative ideation sessions, we uncover different perspectives to rapidly visualize product offerings and more.

    • Concept Generation
    • Ideation Workshops
    • Sketch Communication
  • product-development-atlanta

    Product Development

    Anticipating customer needs isn't easy. We work hard to understand what will resonate so products drive the most impact for consumers and the business.

    • Technology Configuration
    • Product Architecture Development
    • Human Factors (Ergonomics)
    • Product Aesthetics
    • 3D CAD Design: Solidworks / CREO
    • Photo-Realisic Renderings & Animations
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    Color, Material & Finish

    Color sells—and the right color sells better. Our product designers create strategies that help brands understand the impacts of colors, materials and finishes, as well as how to implement, control production and use materials.

    • Color Trend Analysis
    • Consumer Color Preference Research
    • Brand Color Stories
    • Product Palette Development
    • Material, Coating & Finish Specification
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    Prototyping & User Testing

    Prototype early and test often. That's our philosophy on how to make ideas tangible, impactful and delightful. We think by making, enabling us to get early feedback so we can iterate quickly.

    • Behavioral Prototyping
    • Concept Preference Testing
    • Urethane Foam Models
    • Fused Deposition Modeling (FDM)
    • Stereolithography (SLA)
    • Aesthetic Models
    • CNC Machining
    • Cast Urethanes

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