Get to know individuals, not just markets.

You can only fulfill people’s needs and desires when you truly understand who they are. We conduct research design by immersing ourselves in people’s lives; going where they live, work and play to look at life as it’s actually lived. Armed with this intimate understanding of people’s values, needs and behaviors, we define insights that are directly actionable and help you identify new ways to create value and outsmart the competition.

  • in-home ethnography

    Human & Cultural Insight

    We strive to understand people in their entirety—what motivates them, how they feel, how they tick. This insight lets brands make more meaningful connections with consumers.

    • Ethnography
    • Cultural Probes & Diaries
    • Shadowing & Observation
    • In-Depth Interviews
    • Online Community Research
    • Co-Creation Sessions
    • Online Surveys
  • insight definition is best done together in a workshop setting

    Insight Activation

    Simply understanding consumers isn't enough. We help brands make smarter decisions and generate better ideas based on real, tangible, strategic insights.

    • Voice of the Customer (VOC) Analysis
    • Insights Confrontation Workshops
    • Quantitative Insight Validation
    • Insights Videos
    • Needs Based Segmentation
    • Personas
    • Needs Hierarchies
    • Problem Framing & Reframe
    • Design Requirements & Principles
  • global ethnographic research provides insight to what different cultures find valuable

    Ethnography for Global Markets

    Today, companies with mid-range products must turn to emerging international markets for new growth. We make it easier to penetrate these markets thanks to ethnographic insights.

    • Ethnography
    • International Recruiting
    • Simultaneous Translation & Moderation
  • insight definition

    Insight Definition

    Sometimes there's plenty of research, but very little actionable insight. Distilling masses of data into the critical ideas and information brands need to drive value is our specialty.

    • Data Mining
    • Voice of the Customer (VOC) Analysis
    • Data Gap Analysis
    • Insights Visualization
    • Strategy Maps

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