Customer Journey Mapping: 10 Sure-Fire Steps to Success
In the ‘Age of the Customer’ empowered buyers are demanding a greater focus on their needs, habits and behaviors with an expanded concept of value. Value is now very personal, and consumer expectations are changing!
To deliver on these new exepctations we need to gain a more intimate and holistic understanding of who they are as people to deliver the meaning they seek in their lives. Customer Journey Mapping tracks and describes all the experiences customers have with a given product or set of services. They can be transformational, helping innovation teams understand customers and their perspectives. But not all Customer Journey Maps are created equal.
Discover the Path to Designing a Customer-Obsessed Business Using Customer Journey Mapping.