THRIVE CEO Jonathan Dalton shares insights on how to track, describe and understand the customer journey in the most recent edition of Quirk’s Marketing Research Review. Dalton outlines strategies for charting a comprehensive view of how customers interact with your brand or product in “10 Steps to Journey-Mapping Success.”

Learn how customer journey maps help you to prioritize and focus on how to generate the most value for the customer and envision the ideal future state.