THRIVE Wins Two Prestigious 2021 iF Design Awards

ATLANTA, GA, April 25, 2021 – THRIVE and Mirion Technologies have won two prestigious 2021 iF DESIGN AWARDS, the world-renowned design prize. The competition was intense: almost 10,000 entries were submitted from 52 countries in hopes of receiving the seal of quality. THRIVE’s entries won over the 98-member jury, made up of independent experts from all over the world, and the Hannover-based iF International Forum Design GmbH, who organizes the iF DESIGN AWARD.

In the Professional Concept category, THRIVE won for the Design Language System (DLS) created for Mirion Technologies, a manufacturer of radiological instruments. The system unifies Mirion’s portfolio of 550 products acquired over time, giving a common look and feel that helped the company scale design, reduce design debt and build brand equity through a consistent and harmonized appearance.

For the Product category, THRIVE’s work on Mirion’s AccuRad Personal Radiation Detector (PRD) won for its discreet but easy-to-read display that communicates radiation readings to users at a glance without alarming non-ER observers. The product’s unique “on-the-move” localization algorithm also includes intuitive source search with a built-in radar screen that points to the point of origin of the radioactive material.

“We are thrilled to see our work recognized with these prestigious awards. We aspire to excellence in all that we do, and winning such highly acclaimed honors as the iF Design Awards is acknowledgement for our entire team that our work is exceptional,” said Jonathan Dalton, CEO & Co-Founder of THRIVE.

Learn more about THRIVE’s work for Mirion Technologies here.

More about iF Design Awards:

About the iF DESIGN AWARD

For 67 years, the iF DESIGN AWARD has been recognized as an arbiter of quality for exceptional design. The iF label is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is one of the most important design prizes in the world. Submissions are awarded in the following disciplines: Product, Packaging, Communication and Service Design, Architecture and Interior Architecture as well as Professional Concept, User Experience (UX) and User Interface (UI). All awarded entries are featured on the iF WORLD DESIGN GUIDE and in the iF design app.

More about THRIVE:

THRIVE is a strategic innovation and experience design firm. We work with ambitious leaders to build brands and experiences that people love through Informed Design™. Our work gives our client partners the courage and conviction to move confidently forward and design what’s next.

For more information, please contact: business@thrivethinking.com

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