Blog

Tag: Brand Strategy

Apr 28, 2020
Finding Customer Intimacy in Socially Distanced Times: Why We Need Design Research.
By Whitney Easton, Ph.D.

Finding Customer Intimacy in Socially Distanced Times: Why We Need …
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Nov 8, 2019
4 Principles You Need to Create New Product Names
By Bethany Whitlock

4 Principles You Need to Create New Product Names Creating a new …
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Jul 9, 2018
Meet Georgia Patera: THRIVE’s Director of Research and Strategy
By Jonathan Dalton

Georgia Patera is a student and a thinker, a creator and an …
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Aug 6, 2017
BrandFrame: A Fresh Perspective on Creating Brand Meaning
By Jonathan Dalton

BrandFrame: A Fresh Perspective on Creating Brand Meaning Behind …
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May 1, 2017
How to Prototype Empathy In Your Brand Strategy to Boost More Brand Bonding
By Bradley Bergeron

How to Prototype Empathy In Your Brand Strategy to Boost More Brand …
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Dec 24, 2016
10 Killer Principles For Winning at Customer Experience
By Bradley Bergeron

In the midst of what’s been called the “age of the customer,” the …
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Oct 25, 2016
Loving The Why: How Storytelling Inspires Product Development
By Bradley Bergeron • Jonathan Dalton

Loving The Why: How Storytelling Inspires Product Development In …
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