Brand Strategy

Understanding Brand Strategy

Your brand should reflect your business’ personality and voice. Identifying how to do that in a way that will make your brand stand out in a positive way isn’t easy, but it is a key component to position your business for long-term success. Brand strategy refers to the process of identifying your goals, and then developing your brand to help you achieve them.

Identifying Goals

For a brand strategy to work optimally, it needs to reflect your business’ vision, mission and goals. What do you want your brand to do for your company? What are you trying to say? Who are you trying to reach? Those objectives should shape and define your brand.

Long-Term Focus

Building a successful brand does not happen overnight, but a brand strategy that is strategic and consistent can reap rewards.

Room for Flexibility

While keeping an eye on your ultimate goals is critical, it’s also important to leave room for change. The market around you is changing and evolving every day, so your brand goals may need to be adjusted to keep pace.

How Thrive can Help

At Thrive, our brand strategy solutions are designed to help businesses create and implement powerful brands designed to help them surpass their goals. We help business owners in a number of key ways.

Brand Strategy – You want your business to be a well-known player in the market. Developing your brand will help you get there. Thrive helps businesses through brand positioning, BrandFrame™, CharacterMap™, developing your brand architecture, defining the overarching brand portfolio strategy, and identifying the brand voice that you want your clients and prospects to ultimately hear.

Identity Design – It’s not enough to identify the voice and goal for your brand; successful branding is also about visually positioning the brand so your target audience will identify your brand’s voice and make the connection with your positioning. Identity design services include sensory branding, defining the tone of your brand, creating and designing dynamic logos, helping you develop identity systems, focusing on naming and business messaging, animation and video production, data visualization, and finally helping you establish brand guidelines to ensure consistency.

Packaging Design – When you have identified your brand’s look, feel and message, the next step is helping connect users to your brand through the packaging you use. Thrive’s packaging design services include crafting the out-of-the-box experience, focusing on structural design, helping you design graphics for your packaging, and developing die-lines and mock-up samples so you can adjust the packaging design as needed before rolling it out to the public.

To learn more about how Thrive has helped businesses across industry lines develop and foster dynamic brands to help them achieve their goals, scroll down to view case studies. Then, contact Thrive at (404) 228-7342, or contact us online.