Shift Perspective (14 items)

We help you see customers with fresh eyes so you can find disruptive insights that let you tap into game-changing opportunities.

Work

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How Do You Serve Up Human-Centered Innovation? View Case Study

Wilson
Clash Racket Innovation Strategy
HOW DO YOU HUMANIZE A COMMODITY? View Case Study

nFlexon
Brand Strategy, Communications & Packaging
How do you make the complex intuitive? View Case Study

Mirion Technologies
Design Research, Industrial Design, User Interface Design
How do you co-create a premier pediatric healing environment? View Case Study

Florida Hospital for Children
Research, Growth Strategy & Human-Centered Design

Expertise

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Insights

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Mar 3, 2024
Do You Know Your Customers Anymore? How to Use Generative Research to Reset Your Innovation Pipeline.
By Jonathan Dalton

Do You Know Your Customers Anymore? How to Use Generative Research to …
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Jan 23, 2024
The Ten (Not So Common) Traits of Highly Insightful Teams.
By Jonathan Dalton

The Ten (Not So Common) Traits of Highly Insightful Teams. In the …
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Jan 10, 2024
Why Validating Consumer Insights Turns Human Understanding into Meaningful Business Advantage.
By Jonathan Dalton

Why Validating Consumer Insights Turns Human Understanding into …
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