THRIVE to Host Pre-Conference Workshop at IDSA Medical Design Conference 2018
Join THRIVE at the IDSA Medical Design Conference 2018, set for March 29 at Boston Marriott Copley Place. EXPERIENCE will explore the potency of researching and designing healthcare products and environments that weld human performance, business and the dignity of users. A day before the conference THRIVE will be hosting an in-situ workshop at Boston Children’s Hospital: Unlocking New Value through Healthcare Experience Mapping.
Unlocking New Value through Healthcare Experience Mapping
Jonathan Dalton and Trent Kahute will lead the IDSA medical workshop designed to give healthcare and design professionals responsible for the delivery of the overall patient experience—the practical tools and methods needed to identify unmet needs, frame opportunities for new value creation and ultimately deliver compelling experiences for patients and other care givers.
“The consumerization of healthcare is in full swing with consumers rapidly emerging as the fastest growing payer in the industry,” says the THRIVE team. “They are many. And they are powerful. But they are also confused and frustrated, creating one of the major issues in healthcare today.” Organizations that skillfully create and consistently deliver the whole experience for a procedure, service or care journey can reap huge rewards including enhanced patient satisfaction, increased revenue and improved levels of staff retention.
Learn THRIVE’s system of experience mapping for healthcare services and medical procedures through the tools and analytical techniques of contextual inquiry and opportunity identification. Apply them to a simulated birth at Boston Children’s simulation lab, observing the stages of active labor, transition labor, pushing, birth, delivery of the placenta and early recovery. Analyze the overall experience as a journey from a single or multi-stakeholder perspective—uncovering pain points, needs and moments of truth and identifying opportunities, interventions and strategies for value creation.
– Capture the behaviors, flows and the emotions of people in a medical context over the course of a defined experience or procedure.
– Visually map the interactions among a patient, physicians and caregivers in each procedure.
– Identify and contextualize the unmet needs of patients, physicians and other caregivers.
– Note gaps in the patient experience and use them as a basis for identifying new opportunities.
– Focus on solving the right problems and opportunities that generate the greatest value by taking an outside-in view that cuts across functional silos.
Those responsible for, or involved in, the development of medical devices and the delivery of the patient experience in the healthcare sector should attend. This includes professionals who are currently serving as (or aspire to be):
– Medical device designers & engineers
– Healthcare service designers
– Human factors engineers
– Design researchers & innovation strategists
– R&D managers & engineers
– Customer experience officers (CXOs)
Separate registration is open now for the pre-conference workshops on March 28, 2018. We look forward to seeing you at the IDSA Medical Design Conference 2018!
