USING UX TO HELP USERS SEE A PRODUCT’S FULL POTENTIAL
Getting ophthalmologists to adopt a revolutionary new microinjector required more than just a great product. It took a seamless user experience, too.
Seeing Your Product Through to the Top
A startup in the field of ophthalmic pharmaceuticals, Clearside Biomedical knows a lot about eye health. However, after developing a revolutionary SCS™ (suprachoroidal space) Microinjector, the company still faced an uphill battle securing financing, FDA trials, and adoptees in the exam room. THRIVE addressed unforeseen user experience issues to push Clearside’s product to the forefront.
Understanding the Barriers to Product Adoption
Clearside’s innovative microinjector administers drugs to the posterior segment of the eye to treat diseases like uveitis, retinal vein occlusion and wet age-related macular, with less pain. It’s a serious advancement. But as we discovered, ophthalmic procedures are extremely efficient, well-oiled machines. Introducing anything new, no matter how revolutionary, can upset the balance in the exam room and kill a new product’s chances. Thus, Clearside would need to address the human side of their product, not just the technical aspects to create a compelling user experience and the momentum for change.